While the New York Post proudly holds the title of America's oldest continuously published newspaper, our commitment lies in pursuing a bold, entertaining, and forward-looking marketing strategy. As an interactive designer at Post Studios, I conceptualize and design custom mobile & desktop digital advertisements, 2D animations, social media content, e-blasts, and branded content. By creating and delivering AR design and 3D modeling creatives, I also contribute to introducing the newest design technologies to the company. Worked with notable clients such as ABC, NBC, Bravo, Hulu, Fox Nation, Amazon Prime, Apple TV+, Starz, Bloomingdale's, Saks, US Open, New York State, Yankees, Mets, Rangers, Jets, and many more.

Premium Takeover

 
Positioned in the prime online real estate of our official websites- New York Post, Page Six, and Decider- Premium Takeover is the pinnacle of our digital advertising package, serving as one of the most prominent ad platforms for spotlighting clients' products. I produce mobile and desktop creatives tailored to our web environments using provided brand assets. This product brings significant visibility due to the New York Post's broad appeal, reaching an engaged national audience of 100 million monthly unique views and amassing over half a billion monthly pageviews. 

Software: Adobe Photoshop, After Effects, XD, Celtra

In-House Advertisements for Social Media

In-house marketing for home delivery is vital for a media that publishes daily physical newspapers. Collaborating with the Consumer Marketing team, I develop & create seasonal digital design ads for our social media to drive the company's online marketing metrics growth.

Software: Adobe Photoshop, Illustrator, After Effects, & Blender (3D Modeling Software)

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NYP_Prezday
NYP_BlackFriday_FB2022
NYPost_NationalGoldMonth

Marketing Collateral

Working cross-functionally with the Ad Ops, Commerce, IT, and Consumer Marketing teams, I create in-house and B2B digital ad banners, mock-ups, templates, print props (stickers and flyers), and design e-blasts for sponsored advertisements. Additionally, I led the Instagram AR filter design process for our newsletter and live podcast event marketing campaigns.

Software: Adobe Photoshop, Illustrator, After Effects, XD & Spark AR Studio

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CueCard_VRT_VDay_5x7_draft
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FB_Merch_Evergreen_970x250
NYP_SportsOffer_300x50_MMA-XL_Leaderboard
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