MUSIC CHOICE

Music Choice is an American television music service that digitally broadcasts audio-based music channels and video-related content to cable television providers in the United States. Music Choice reaches 65 million households in North America via linear television channels and tv-on-demand services.

As the lead multimedia designer, I develop and craft creative solutions for the company's brands, products, and marketing campaigns. I work closely with diverse cross-functional teams to create various design materials. This includes designing broadcast video graphics and developing templates for our original shows, tailored partnership promotional videos for the BBMAs, CMAs, and VMAs, and creating digital and print marketing collateral. I take the lead in the post-production process for artist portrait photography, retouching the photos, providing art direction, and delivering A-list musician artist portraits, such as J.Lo, the Jonas Brothers, Selena Gomez, Camila Cabello, BTS, etc. On the product design side, I collaborated with the Engineering team for MC Plus (web/mobile streaming app) and contributed to designing UI elements while maintaining the brand guidelines. My work has been showcased across a variety of platforms, encompassing TV channels, the Music Choice iOS and Android App, Internet-Enhanced Set-Top Boxes, Partnerships On-Demand services (Comcast, Verizon, DirecTV), out-of-home advertising, social media, and even at industry events, spanning from indoor display ads to physical printed materials.


+Marketing Collateral

Custom mobile, desktop, & broadcast ad panels and banners (Artist Album Release, Song Premiere Panels, Weekly Charts), social media creatives, customized presentations, Music Video Stills, OOH Signage, indoor display ads, event venue graphics, print invitations, Step and repeat etc

Software: Adobe Photoshop, Illustrator, After Effects

- Music Choice TV Channels, mobile and desktop Apps & Internet Enhanced Set-Top Boxes, MVPD Partners On-Demand services etc
- Comcast, Verizon, DirecTV, RCN, Cox, etc
- Artist Showcase (Island, Republic Records)

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   +Video Graphics

Original Shows: PRIMED, Behind The Lines, Sounds Of The Seasons (Holidays)
Campaigns: Artist Of The Month, Women in Music, Hispanic Heritage Month, Enhanced TV Promo & Tutorial, B2B Partnership Promo Package

Software: Adobe Photoshop, Illustrator, After Effects, Premiere

- DirecTV, Verizon, and Xfinity
- PRIMED: Anderson.Paak, Bad Bunny, Troye Sivan
- AOTM: Shawn Mendes, Demi Lovato, J Balvin
- WIM: Selena Gomez, Meghan Trainor, Kim Petras
- SOTS: Kelly Clarkson, Pentatonic
- HHM: Cardi B, Anthony Ramos, Archangel

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   +Artist Portraits

Retouching/Lighting/Photography/Art Direction
Featured on 100s of Music Choice Linear TV Channels, Music Choice On Demands, social media accounts, and design deliverables

Software: Adobe Lightroom, Photoshop

Art Director: Elys Muda, Mike Berlin, Kayla Yoo
Photographer: Elys Muda, Mike Berlin, Kayla Yoo
Lighting: Mike Berlin, Elys Muda, Kayla Yoo
Retouching: Kayla Yoo

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+Mural Design

2018 New York Office Renovation

Software: Adobe Lightroom, Photoshop, Illustrator

Designed, crafted & executed mural re-design

New York PostInteractive Design

Music ChoiceMultimedia Design

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